The role of life insurance companies in the development of any country cannot be over emphasized, as they offer services which benefit individuals, families and businesses in order to manage their finances for a better future. Despite the economic challenges in 2022, StarLife made a positive contribution to the Ghanaian economy thereby creating momentum for a solid business performance in 2023. To overcome the obstacles and maintain its growth trajectory through 2023, StarLife has consistently deployed a data driven business strategy to serve its clients.