Guinness Ghana Breweries Limited (GGBL) has launched the Africa premier of Armstrong, an innovation spirit-based drink that creates a new category of consumer experience.
The launch took place last Friday in Kumasi, in the Ashanti Region.
Peter Ndegwa, Managing Director of GGBL said: �We are excited about this opportunity to once again lead the market and for Ghana to lead all of Africa in introducing the first spirit-based drink that responds to the lifestyle and aspirations of adult consumers.�
Marketing Director Agnes Essah said: �I am proud of the time we have devoted to understand our consumers who want a quality alcoholic drink with a long, easy-drinking refreshing taste at an affordable price. After a hard day�s work, you deserve an Armstrong.�
Armstrong is made in Ghana and blended to international standards with malt and hops extracts. It has a crisp, clean taste and is best enjoyed chilled.
Armstrong is interchangeable with any of GGBL�s empties and is available from key distributors, wholesalers, bars and shops at the recommended retail price of GH�1.80.
GGBL is the only beverage company listed on the Ghana Stock Exchange.
It is a subsidiary of Diageo Plc, the world�s leading premium drinks business. Diageo is listed on both the London and New York Stock Exchanges.
In Ghana, GGBL is the market leader in each of the 5 drinks categories it competes in. Three years ago, the company introduced Alvaro -- an adult premium non-alcoholic drink that has since gone on to win 2 consecutive Product of the Year Awards.
Armstrong enriches the company�s portfolio of premium drinks, including Guinness stout, Star and Gulder lagers, Smirnoff Ice, Malta Guinness. GGBL also imports Diageo spirits including the Johnnie Walker Range, Smirnoff Vodka and Bailey�s Irish Cream.
Kumasi is home to GGBL's flagship Kaase Brewery. The Armstrong experience will be rolled out across Ghana.
<<Print>>