Vodafone Drops In Market Share As Glo Exceeds Target

VODAFONE Ghana, the country�s second largest telecommunications company has dropped marginally in market share for the first time after it took over the second spot from tiGO. According to the latest July market statistics for the industry released by the regulator, National Communications Authority (NCA), the company�s subscriber base dipped marginally from 4,819,700 (21 per cent) in June to 4,758,272 representing 20 per cent of the total market share. It is not clear whether the drop is a result of the fast growing subscriber numbers of Glo Mobile which began commercial operations in May, this year. Glo, the latest entrant to the country�s telecommunications competition exceeded its target of one million subscribers in 100 days of operation by a little over 15 per cent. Its current subscriber base as of July this year stood at 1,152,474, representing five per cent of the total market share. This is compared to its first two months of operations which yielded 990,566 subscribers in June. The mobile operators set for itself a one million target at the launch of its commercial service in May this year with a pledge to outwit the major competitors in the sector.