Samsung Brings 14 Football Loving Kids From the Dream the Blues Campaign

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today that the Dream the Blues campaign will have its finale in London from May 14 to 20, inviting 14 football-loving kids from seven countries to support and encourage their dreams. Samsung launched the Dream the Blues campaign in January 2013, spanning seven countries across three continents � Mexico, Brazil, South Africa, Ghana, Nigeria, China, and Thailand. Out of the 1,400 candidates and participants of the local youth football camps, the most passionate 14 children have been selected to join in this Blues Camp in London, two kids each from seven countries. The Samsung Dream the Blues campaign took place in Ghana on the 12 has since then changed the lives of the winners whose life-long dreams of playing alongside their football mentors have become a reality. The kids from different languages and cultural background will build friendship, share dreams and communicate via football during this week long program held at the Cobham Training Center in London, the Chelsea FC�s training ground. The key highlights are: l Meeting and mentoring with their heroes- the Chelsea player and the Dream the Blues ambassador � Torres, Mata, Oscar and Moses Training with the Chelsea FC foundation coaches Match with Chelsea foundation youth team Watching a Chelsea FC� game at Fulham The campaign is an expansion of Samsung-Chelsea FC Youth Football Camp program, which is an ongoing effort of the company since 2007, benefiting and inspiriting more than 6,000 youths from around the world of 9 to 13 years old.