R2bees has landed a deal with Star Beer to be brand ambassadors for the beer brand produced by Guinness Ghana Breweries Limited. Star Beer launched the new promotional campaign, �it�s who we are�, with the award winning hiplife sensation on December 5, 2013 at the Exel Nite Club in Accra.
Speaking at the launch, Rwamibango, Herve-Sacha, Marketing Manager (Lagers) of GGBL said the campaign is aimed at encouraging �Ghanaians to blend [Ghana�s] tradition of respect, integrity, belief in self-worth in their approach as they face their future�.
The campaign with one of Ghana�s leading hip-life groups, R2BEES, will be promoted on Television, Radio, Outdoor and Press as well as on the digital platform.
GGBL believes R2BEES� inspiration to all Ghanaians to take charge of their lives to meet their aspirations truly represents Star Beer.
�R2BEES� respect and infusion of Ghanaian style into their lyrics and music bridges the past and present, encouraging Ghanaians to bring their past into their future their Ghanaian values with them�, a statement from GGBL noted.
Declining to reveal the amount involved in the contract with Star Beer, R2BEES however expressed pride to be associated with the lager.
�The Star campaign reflects our personal belief and core values: the importance of incorporating our Ghanaian tradition and culture into the future and all that we do�it�s who we are�, said Mugees
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