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CNN International today announced that First Bank is the exclusive sponsor of a new weekly segment series, �African Start-Up�. First Bank�s integrated campaign runs across TV and digital, including sponsorship of a weekly sponsored segment in �Global Exchange�; weekly commercial vignettes; sponsorship of a bi-monthly 30 minute show and sponsorship of the �African Start-Up� microsite, www.cnn.com/africanstartup Celine DeCarlo, Account Director CNN International Ad Sales said, �We�re delighted that First Bank has chosen to connect with CNN�s global audience of key business decision makers and opinion leaders around the world via �African Start-Up�. This is the first time CNN has created dedicated programming looking at African SMEs. First Bank�s exclusive sponsorship provides a unique opportunity to support a series that will shed fresh light on the successful entrepreneurs contributing to the growth and development of Africa�s economy.� Folake Ani-Mumuney, Head of Marketing and Corporate Communications, First Bank said, �We are proud to sponsor �African Start-Up� on CNN International. SMEs play a critical role as the engine of growth in the economy, providing employment to thousands of people and contributing significantly to GDP. This segment is a critical platform for repositioning the national economy for sustained growth, and one which aligns with First Bank�s position as the No.1 SME Bank in Nigeria."