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RCHads (www.rchads.com), a web-based marketing firm says impeccable photography is critical to successful sale of properties online. A statement issued in Accra by officials of RCHads say that selling and renting houses has gone beyond the classic way of putting boards on houses and at vantage points with the popular statement �House For Sale� or �House To Let�. Property owners want more exposure for their properties and so are now selling and renting their properties online as well. However, in the online selling business the quality of photographs used influences how fast properties are sold and rented out. www.rchads.com exposes properties to a large market using a very simple but guaranteed method that has been tested over the years but has never really been applied to real estate well enough to get the desired results; Photography. The statement said professional photographers by training and experience have become somewhat experts on emotional psychology and know how to sell a product by using their photographs to trigger certain emotions in a target market to make them want to have a product so they can be seen as chic, trendy, classy or successful. The fashion industry as well as other industries have benefited immensely from photography over the years so why shouldn�t real estate? It explained that RCHads is focused on helping property owners, real estate developers and agents sell and rent out their properties in the shortest possible time using impeccable photography as the attractive tool. Think about having the photographs of your property and its features professionally presented in the most appealing way in order to grab the attention of potential buyers/tenants and have them craving to live in your property. Photographs that reveal your property�s architectural patterns and interior finishing so beautifully that it convinces property seekers that your property is what they have been looking for all along. By choosing to sell/rent property online at www.rchads.com property owners can access a much wider network of potential buyers/tenants,24 hours a day, 7 days a week and have their property sold and rented out fast.