<<Print>>

Ghana�s digital lifestyle brand, Tigo Ghana has named award-winning hip-life artists Obrafour, VVIP and Keche as the headline musicians for #YouForKnow concert, another epic music experience for its customers. The free concert schedule for 19th September in Koforidua at the Jackson Park; 26th in Takoradi at the Jubilee Park and 2nd October in Kumasi at the Kwame Nkrumah University of Science and Technology (KNUST), is part of the company�s new brand campaign #YouForKnow. The #YouForKnow campaign is aimed at showcasing the unique attributes of each region in Ghana, by boosting local pride. The Director of Marketing at Tigo, Jesse Agyepong, said: �We are one country united by our differences. Our regional taste and preferences makes us uniquely distinct and that is what makes Ghana a great country.� He added: �We want to interact differently with our customers, not just through our many products, but also through local pride.� #YouForKnow, in Cape Coast our brofo is uninterrupted, just like Tigo; #YouForKnow, in Kumasi fufu dey 24/7, just like Tigo and #YouForKnow, in Koforidua bread is big and heavy, just like Tigo are some of the #YouForKnow campaign messages that can be seen and heard on billboards, print advertisements, radio jingles, television and online.