‘Gospel Music Business Is Embarrassing’

Gospel musician Cynthia Semabia Alorku is not happy with the business aspect of Ghana’s gospel music industry and has described its commercial ratings as “embarrassing.”

It is currently uncertain who Ghana’s highest paid gospel musician is and the average amount given gospel musicians for shows.

But Senam, as she is known in showbiz, says the business aspect of gospel music is not something to be proud of as a musician. It doesn’t wax any good confidence to the musician, she said.

“Trust me, the business part is quite embarrassing. You will spend so much on promotion but the sale really doesn’t pay. So the only encouragement you see is the ministration,” she said.

According to her, it can change but the big responsibility lies on gospel musicians who use their songs to solely propagate the word of God.

Gospel musicians, she indicated, should themselves consider the business interest of their artistry alongside propagating the word of God. That, she revealed, is the best step to start with.

Senam has been around for a while. She just released her first album titled Abodin. The album is to praise God, worship, motivate and inspire people. A song on the album titled “Blessed” is currently making waves on Ghanaian radio platforms.

But Senam thinks they need to rake in some money too because they use money to record, stressing that it is also business at the end of the day.