Itís A Shame Ghanaian Clubs Are Clueless About Branding

I’ve been observing Ghanaian clubs for quite a while and it amazes me how far we, as a nation, are archaic in terms of football when the topic for discussion is on branding.

Let me just zoom into the top flight of Ghana football just as the proverbial adage reads; “leadership by example”.

Not many of the 16 premier league clubs can boast of well-branded sportswear (kit sponsor). As expected, Hearts and Kotoko’s Mafro deal leads when one has to mention, but it baffles me how these “big” clubs fail to fulfil their contractual agreement.

As a journalist, my critical observation(s), just like others’, are crucial as we all clamour to uplift the poor, if not declining, image of our league.

Mafro, perhaps will not mind, but it is just unpardonable to see Hearts of Oak train in different sports kits than their official wear.

Acting and newly appointed head coach, Sergio Traguil, like his predecessor, trains the team kitted in Adidas whilst some players wear Puma (national team kit), Joma, just to name a few.

Kumasi Asante Kotoko also train in an Adidas imitated two-stripped kit contrary to they appearing in Mafro wears.

But it is not right as it affects the needed mileage Mafro aims to enjoy from its sponsorship.

To think of it, is it that they (Mafro) have also realised hence their offer of the ridiculous deal to both Hearts and Kotoko?

It just begs the question; is Ghanaian clubs’ inability to appreciate branding as a subject the main reason if not one (of the many reasons) why the League has no headline sponsor?