Making Smartphone Technology Accessible To All- Mobile Giant Behind Africa’s Growing Smartphone Adoption Revealed...
No doubt today’s African markets have some of the world’s biggest mobile brands; the likes of Apple, Samsung, HTC and Nokia, etc., vie for market share in a continent that is home to some of the fastest growing economies in the world.
While the news of mobile competition in Africa tends to assume the familiar stance of brand wars among global mobile leaders as they vie for the continent’s middle class and market share, the often unsung leader of Africa’s smartphone market continues to gather steam.
Meet TECNO—the Asian multinational with big African dreams
Africa, with over 1.3 billion individuals and around 60% of its population being millennial, is a battle ground for smartphone brands and no other mobile brand is flying the conquest flag as does the eccentric mobile giant, TECNO. 2016 poll puts TECNO’s market dominance of Africa’s six major mobile markets at 23.7%.
Apt brand innovation and use of bullish product distribution tactics have been at the heart of the rise of TECNO smartphones in African smartphone consumer list, suggested some tech experts. But clearly, the TECNO brand is one of the very first smartphone brands in the market to latch onto a segmenting mobile space and increasingly fussy consumers, to deliver tailored devices which address unique consumer needs.
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