Dozens of people queued outside Nike's flagship store on Oxford Street, London, before it opened at 10:00 ( 09:00 GMT) in a bid to get their hands on a Nigeria's Fifa World Cup football kit.
The Nigerian Football Federation revealed that the Super Eagles' kit has received over three million pre-orders.
Fans of the national team told the BBC they went to the London store after hearing the kit was sold out online.
They are only allowed to pick two items from the London store, and many of them were gunning for either the home and away kits, which are priced at $86 (£64).
Steven Chester, who is half Nigerian, says he had to get the kit ahead of 2 June friendly match between the Super Eagles of Nigeria and England.
He says the kit reminds him of "the old 90s kit that used to be in the premiership and that was when the best kits were around," he said.
"It is good to see Nigeria on the world stage."
Christina Tubes, who had been queuing up since 6am, said she could not buy the kit online.
She calls herself a true fan of the Nigerian team but says she was let down by the lack of kits and jerseys for women and children.
"I am saddened by that, but I am a true Nigerian fan and that is why I am here," she said.
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