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World Rugby announced on  Tuesday that, “World Rugby has made history by launching the .rugby internet domain name, kicking-off a digital revolution that will deliver multiple promotional benefits to the global rugby community.”

According to World Rugby the innovation opens up multiple promotional benefits to the global rugby community.

The step by World Rugby was summed up in its media release as follows:

World.Rugby seamlessly replacing worldrugby.org
World Rugby unions and regions can avail of exclusive first-chance period
Revenue opportunity for unions who choose to join the revolution
Domain secured to protect and promote the global rugby community
Commercial entities will have access to the domain

The President of Ghana Rugby, Mr Herbert Mensah, congratulated World Rugby with this innovation and said that Ghana Rugby will definitely join its governing body by embracing this opportunity and investigating the opportunities it provides.

“Ghana Rugby decided to be a pioneer since ​the ​first mention of the dot.rugby domain was made in November last year at World Rugby’s AGA in London. We are in fact live as www.ghana.rugby and although we are in the process of full transition, we hope to have completed the transition within the next 30 days,” Mensah said. 


The full release by World Rugby follows.

World.Rugby launches .rugby as global rugby community invited to join digital revolution

World Rugby has made history by launching the .rugby internet domain name, kicking-off a digital revolution that will deliver multiple promotional benefits to the global rugby community.

World.Rugby seamlessly replacing worldrugby.org

World Rugby unions and regions can avail of exclusive first-chance period
Revenue opportunity for unions who choose to join the revolution
Domain secured to protect and promote the global rugby community
Commercial entities will have access to the domain


World Rugby has made history by launching the .rugby internet domain name, kicking-off a digital revolution that will deliver multiple promotional benefits to the global rugby community.

World Rugby’s website has become www.world.rugby and all of the international federation’s digital properties, including email addresses, are being seamlessly transitioned as part of a phased major digital re-brand.

With competition for a share of the youth audience in the digital space, .rugby is a major digital pillar of World Rugby’s fan-engagement strategy, supporting the visibility, accessibility and engagement of a sport that has 9.1 million players and 338 million fans worldwide.

From today, unions and regions are invited to join the revolution within an exclusive first-chance period.