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The Group Head, Corporate Affairs & Marketing of GLICO Group Ltd, Nana Efua Rockson has been adjudged the “Woman PR Professional  of the Year 2018” at the African Marketing Awards (AMA) last week. The event held at the grand Movenpick Hotel saw various Marketing and Communications professional being recognized.

Nana Efua was adjudged as the Woman PR professional for the year 2018 for her role and dedication in sustaining the GLICO brand till now. She happens to be the only insurance professional to be awarded at the ceremony and instrumentally, GLICO Group Ltd was adjudged the “Ghana Insurance brand of the year 2018” also at the ceremony.

It may interest you to know that Nana Efua joined GLICO in 2012 at a time when the GLICO brand had undergone diversification from a single life insurance company to a Group status with six subsidiaries. The arduous task for management at that time was how to sustain the once glorious brand as a life insurance business which has flourished into a group of companies.

With her extensive experience and education garnered from working at various media and advertising companies such as MMRS (then Media Magique & Research Systems), ADS Advertising Ltd, Emerge Advertising ltd, as well as heading Marketing and Communications functions at Allure Ghana Ltd and SOS Children’s Villages Ghana, Nana Efua committedly and consistently has lead GLICO on a trajectory of being one of the best known insurance brands in Ghana. GLICO now and has always stood for financial support, prompt claim payment, professional customer service, innovative products and as the tagline goes, “we cushion you for life”.

It is instructively to note that Nana Efua has a Postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM-UK), a Master’s degree in Marketing from University of Leicester in the United Kingdom, a Bachelor of Educational Psychology degree from the University of Cape Coast, a diploma in Public Relations & Advertising from the Ghana Institute of Journalism (GIJ), and diploma in Digital Marketing from the Chartered Institute of Marketing Ghana (CIMG). She has also recently completed a diploma in Insurance at the Ghana Insurance Institute.

She is a member of CIM-UK, CIM-UK Ghana and CIMG. She is also an affiliate member of the Institute of Public Relations Ghana (IPR).

In a brief interview to ascertain how she feels on receiving the award, Nana Efua had this to say: It is been a tough journey re-building and sustaining the GLICO brand over the past seven years. Marketing, and specifically Public Relations has undergone revolution in the face of digitalization, the internet of things and cutthroat competition. Today’s stakeholders cannot be taken for granted by just giving them any information. Organization’s today have to create relevance and value to provide the customer a strong basis to stick with them or to switch from the competition to them.

Achieving this requires the deployment of key strategic initiatives in product strategy, distribution convenience, stakeholder relations, customer services, crisis communication, among others. This is what I have worked with the GLICO team to achieve and significantly for insurance, to pay claims on time for the benefits of the client who is faced with uncertainties.  I must admit that I have had the strong support of the Executive Chairman, Mr. Kwame Achampong-Kyei, whose vision guides everything we do at GLICO.

Additionally, I have had the support of the various GLICO Boards, the Executive Committee, management and Staff of GLICO.  When Public Relations is seen as a management function contributing to key decision making, obviously re-building and sustaining a brand is made easy and achievable in spite of all the challenges.

Nana Efua then dedicated the award to the Almighty Father, God who guides and sustains her every day. She specially showed appreciation to her Corporate Affairs & Marketing team who have been her pillar for strategic implementation and also to the media who have showed her immense support and continues to advise her to achieve the best.

She commented saying, the GLICO brand is a strong one and will continue to command strong brand presence as she works tirelessly to make GLICO “the brand of Choice in Ghana and West Africa”.

Instructively, GLICO GROUP is made up of six subsidiaries namely: GLICO LIFE, GLICO HEALTHCARE, GLICO CAPITAL, GLICO PROPERTIES, GLICO GENERAL and GLICO PENSIONS all together providing innovative and quality insurance and financial products and services for the Ghanaian people.