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Malaysian International Direct Selling Company, IMMERI Group of Companies, has officially launched its West African Regional headquarters in Ghana at the Kempinski Hotel, Gold Coast city in Accra.

The company has selected Ghana as its first African subsidiary as it targets 20,000 indirect jobs by the end of 2019.

Country Manager for IMMERI Ghana, Daniel Annan is hopeful this Direct Selling Initiative by the company would help create these jobs.

According to him, “With wholesalers and distributors coming onboard, we are looking at creating more than 20,000 indirect jobs by year’s end”.

Chairman and CEO of IMMERI International, Lau Chong Guan, at a press briefing explained that the choice of Ghana is based on the economic stability and overall ease of doing business.

“We chose Ghana among other African economies because this country is doing well economically and various business regulations are yielding positive effects,” he revealed.

Diversifying its business reach into the pharmaceutical sector, IMMERI Ghana Limited has strategized to invest heavily in health and wellness through its range of products – Adwelle (for gut cleansing, weight management), Vitide (for muscle growth) and Vaginne (for women’s reproductive health).

Miss Queen Komada, Vice President of IMMERI Africa and Middle East said Ghana is the first country in Africa where IMMERI has started its operations even though it is a household name in Asia. She added that they will spread to other parts of Africa soon.

The Company aims to officially launch its new branches in Nigeria, Egypt, South Africa and Dubai in 2019. IMMERI aims to be the foremost top achiever in the direct marketing industry worldwide.

On his part, Deputy Health Minister, Kingsley Aboagye Gyedu, said the coming on board of IMMERI does not only add on to investments into Ghana’s health sector but also creates job opportunities for the teeming unemployed.

“Health and wellness is a fast-rising industry of today. Everybody wants to be healthy so why not combine both? Focus on your health and at the same time be open to business opportunities,” he stated.