Diamond Cement Group Holds Customer Appreciation Event

Producers of Best Grade Cement, Diamond Cement Group has held a customer Appreciation event to acknowledge its dealers/customers/distributors across the country.

Held in Accra at the Accra Marriott hotel, about 40 customers/distributors who have partnered the company to grow the cement business in the country were honored at a grand event which gathered top industrial players and key stakeholders in the cement industry.

In attendance were top Directors/Managers of the Diamond Cement Group and its subsidiaries led by the Group Managing Director, Mr. Prasad Motaparti and the Group Chairman, Mr. Mukesh Patel. Others included: Mr. B.V.K Raju, General Manager-Research & Development; Mr. K.S. Bhaskara Rao, Commercial Manager and Mr. N. Venkatesh, Financial Controller.  

Welcoming guests, Mr. K.S. Bhaskara Rao, Commercial Manager, Diamond Cement Group informed that the maiden customer awards ceremony aimed at acknowledging loyal customers/distributors whose commitment have ensured the company stayed in business to grow Ghana’s cement market. He said the Group will continue to appreciate loyal customers in every part of the country it operates to drive the course.  

Delivering his address, the Group Managing Director, Mr. Prasad Motaparti expressed the Group’s delight to host its partners/customers whose businesses have complemented their huge investments and particularly praised Ghanaians for the support stressing that the success of Diamond Cement belongs to Ghanaians for accepting the brand.  

Such support he noted has informed the Group’s continuous investment in the economy. He recalled the acquisition and reviving of the ailing Tema Steel Works of the Ghana Industrial Holding (GIHOC) now known as Tema Steel Company Ltd which has now transformed Ghana from an importer to exporter of steel.

Cement as a scarce commodity in Ghana and West African Region has also seen the Group’s investment in cement factories including: Diamond Cement Ghana Ltd (DCGL) in Aflao, Savanna Diamond Cement Ltd (SDCL)-Buipe which has an attachment of the first clinker factory in Ghana with the capacity to refine/upgrade limestone to produce clinker and the Western Diamond Cement Ltd (WDCL)-which employs the latest manufacturing processes with the use of a vertical rolling mill technology that produces better quality cement.

Mr. Motaparti further mentioned the investment in the establishment of substations including: Aflao Substation (25MW) cost born by Diamond Cement Group and ECG and Buipe Substation established in collaboration with GRIDCO-a three phase supply with capacity of 25MW with the company using only 7MW and the remaining 18MW available for the region all as a form of a Public Private Participation. The WDCL & ECG jointly laid electric line in which the WDCL contributed USD 0.5 million for the line apart from facilitating to raise additional USD 2 million for funding the project and also the construction of the railway line connecting Port of Lome and DCGL in fulfillment of the Group’s long cherished dream concept of interconnecting the railways of the ECOWAS countries.

He said Group is also committed towards supporting the development of the three regions it operates in the areas of education and health with the construction of classrooms, bore holes and provision of direct and indirect employment for over 5,000 people. He added that the Diamond Cement Group also makes huge financial contribution to the state in terms of direct and indirect taxes with an annual contribution of Gh. 250 million.

The Executive Secretary of the Cement Manufacturers Association of Ghana (CMAG), Rev. Dr. George Dawson-Ahmoah who was present to endorse the awards ceremony noted that loyal customers of the company deserved recognition confirming that “indeed due to their loyalty the Diamond Cement Group has become a force to reckon with as far as cement industry is concerned. Diamond Cement is a member of CMAG and their commitment to the Association is unmatched”

He seized the occasion to commend the Diamond Cement Group for their exploit in further refining/converting local limestone for the production of local clinker which is the biggest component in the production of cement. “Such uniqueness deserves praise as it embraces local content policy and value addition as encouraged by Government” he said and appealed to the Ministry of Lands and Natural Resources to consider such exploits by considering local Cement Manufacturers when awarding licensing for the mining of local limestone concessions.

He also applauded Government for passing a legislative instrument in 2016 which has restricted the importation of bagged cement into the country with the resultant effect having seen importation of bagged cement from China reduced by about 97 percent.

Award Recipients

National Awards went to Atala Limited, K. Ofori Limited, Bernet Enterprise, Asiru Dawuda Enterprise and D.K. Korankye Group of Companies. Other regional recipients were: Fair Life Enterprise, Kwasi Oppong Company Ltd, Nana K. Gyasi Company Ltd, Mississippi top Ventures, Danelo Enterprise, Sandas investment Ltd, Buckson Enterprise.