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An Iron Deficiency awareness campaign has been launched as Ghana Joins the world to observe “World Food Day”.

The campaign initiated by Nestlé Ghana and launched by Her Excellency, Mrs. Rebecca Akufo Addo, First Lady of the Republic of Ghana seeks to raise awareness and educate the public on the impact of iron deficiency and the need for proper nutrition in addressing it.

The Ghana Demographic and Health Survey (DGHS) estimates that 66% of children under five are anemic, same as 42% of women in their reproductive age (15-49 years) and 45% of pregnant women respectively.  The awareness campaign dubbed “Live Strong with Iron’’ is part of efforts by stakeholders to tackle the prevalence of iron deficiency amongst women and children to spur Good health and Wellbeing in Ghana.

Unveiling the campaign, the First Lady noted that having taken a keen interest on the issue of maternal and neonatal mortality in Ghana, she is impressed that stakeholders have joined hands to ensure the risks of iron deficiency are brought to the fore so they can be adequately addressed. “Iron deficiency is a problem we can effectively deal with if we encourage and adopt proper nutrition. We need to make use of innovation to fortify foods with iron so our women and children can achieve the recommended dietary allowance”, she added.