Election 2020: Political Parties Share Revised Campaign Strategies Amid Covid-19

Campaign by political parties in the country towards the 2020 election would have started seriously had it not been the outbreak of the coronavirus pandemic. 

In view of this, Peace FM’s Erica Eyifah spoke to some leaders of the major political parties to find out how they intend selling their message to the electorates as we wait for the lifting of restrictions on public gatherings which will enable the parties hold political rallies.

CPP to use all available avenues 

The Acting General Secretary of the Convention People's Party, James Kwabena Bomfeh Jnr, says the CPP is using all means of communication that are available to them under the circumstance the country finds itself to campaign for votes.

He explained that, Covid-19 has changed the strategy used by the party to campaign for votes.

James Kwabena Bomfeh Jnr, said that, the party will adopt other forms of communication to reach out to the electorates ahead of the December 7th election.

PNC to focus more on social media

The People's National Convention General Secretary, Atik Mohammed says social media and media engagement is going to be an active part of how the PNC will sell their message to the public as they wait for the lifting of restriction on public gatherings.

He said the party will use all innovative ways of effective and far reaching campaign even in the period of Covid-19.

Government's successful works a major part of NPP strategy

Hon. Yaw Buaben Asamoa, Adenta MP who doubles as the National Communication’s Director for the NPP said the Covid-19 has disabled any political party to do a proper campaign including the NPP.

He explained that, the NPP is already doing a good work for mother Ghana by making sure the Ghanaians have access to everything good that they deserve which is part of how they intend to sell their campaign message to the public. 

Lawyer Buaben Asamoa, says the good work of the government speaks for itself for instance in terms of how government is handling the Covid-19 issues in the country.

NDC has changed a lot of its strategy

The Deputy General Secretary of the opposition National Democratic Congress (NDC), Peter Boamah Otokunor, told Peace News reporter, Erica Eyifah that with the Covid-19 restriction on social gatherings the NDC party has changed a lot of its campaign strategies.

According to him, the party will use all forms of Communication Avenue to sell its campaign message.

Peter Boamah Otokunor explained that, they were looking forward that government measures put in place to combat the Covid-19 will help matters but it seems the Covid-19 cases keep increasing.

PPP to adopt new media technology to reach masses

The Director of Operations of the Progressive People's Party (PPP), Nana Ofori Owusu, has noted that, the Covid-19 has restricted the party’s movement on doing campaigns and other things in this election.

According to him, the Progressive People’s Party has adopted technology as their key factor on how the party will sell their campaign message to the public.

Nana Ofori Owusu, explained that, due to the health implication that comes with the Covid-19, the PPP will be using social media more in this year’s campaign.

EC to register 16 million Ghanaians

The Electoral Commission has estimated to register sixteen (16) million eligible Ghanaian electorates onto the new voters' register.

The Commission, during an IPAC meeting on Wednesday, May 27, 2020, announced the registration exercise will begin in June this year.

Legal documents for the registration exercise are the Ghana card and passport but those without these two requirements can register the names by the help of guarantors.

The EC's decision to compile a new voters' register has however been met by opposition from the National Democratic Congress (NDC) and members of the Inter-Party Resistance Against New Voter Register [IPRAN] who claim the Commission's is plotting to disenfranchise about 11 million eligible Ghanaians.