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In Ghana, an estimated 1200 cases of Childhood Cancer are expected each year but only 300-400 cases are diagnosed due mostly to financial challenges and lack of knowledge on early warning signs. The good news, however, is that if detected early, Childhood Cancer can be cured. It is this knowledge that prompted PZ Cussons’s Camel to take up the challenge as advocates for Children with this condition. This is in line with the core essence of the brand “Say Yes to Life”.
 
PZ Cussons Ghana, on 20th November 2020 launched the Camel ‘Because We Care’ campaign at the Ghana Medical Association Hall in Korle-bu. The campaign is to raise and provide funds to the Korle Bu Peadiatric Onchology unit in support of  diagnosis, treatment and facility upgrade of the unit.  
 
Over the years, PZ Cussons Ghana has undertaken various Corporate Social Responsibility initiatives. The company recognizes that the way business operate has changed post Covid-19 hence businesses need to see themselves as an extension of society. In this regard, PZ Cussons decided this year to extend the scale of their CSR activities with support from the Ghana Medical Association.  Camel Antiseptic wants to be part of a greater good especially after being adjudged by the CIMG as one of Ghana’s legacy brands.