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Chief Executive Officer of Media Excel and a Music Producer, Kwasi Ernest has hit hard at rapper Sarkodie over the latter's recent comments about not having time to pick his mother's phone calls.

Sarkodie, in an interview on Zylofon FM with host Sammy Flex, explained why he never picks phone calls as this has been one of the main issues people have with the rap superstar.

''With the calls thing . . . my mom has the same issue with me. When you ask my mom right now, that's what she will tell you . . . she will say my own son even picks up by chance because I never put the notification and I go on WhatsApp and you have a lot of messages. Sometimes, I sit down one day and scale through, then I will see that maybe someone has messaged me for a long time; then I go in to have a conversation.

" . . I really at a certain point, I try not to keep up with picking calls 24/7. Unless I know I'm going to do something today or I'm looking forward to do this and then I keep it on to keep up," he said.

But Kwasi Ernest has schooled the rapper on the need to answer phone calls, most importantly a parent's calls.

According to him, unless Sarkodie made his comments on a lighter note which he would let slide, if indeed the rapper doesn't pick his mother's calls, then that's a very bad attitude.

Kwasi Ernest emphasized that one reason why a person struggles to be successful is so he or she can take care of the parents, wife and children, therefore not responding to their calls isn't something any person, particularly Sarkodie, should be proud to talk about.

He advised the rapper to change his attitude saying, ''it is never, never an excuse. Your mother, your wife, your children; these are the reasons why you're struggling in this life".

He made these comments during Peace FM's ''Entertainment Review'' with Akwasi Aboagye.