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Mr. Awuni, winner of Best Social Entrepreneur of the Year at the 2023 Humanitarian Awards Global, has urged  startups to collaborate more and take advantage of opportunities social media affords businesses.

The Lead Manager for BrandNet Communications encouraged young startup companies to explore the positive opportunities of social media to improve sales and visibility of products and services.

According to him, the advantages that social media affords young entrepreneurs outweigh the negative experience and perception given to the application.

"Social media remains one of the most convenient and affordable means of marketing products and improving brand visibility regardless of the negative perception and experiences. The advantages of the application outweigh the negative”.

He called on businesses to make time and invest in learning and appreciating the dynamics of the application to enhance their business.

"The benefit of social media begins with the individual recognising its advantages for a business or brand. The new media has come to stay and must as well be well understood and professionally applied”.

Mr Awuni advised young businesses with similar interests to collaborate more in order to form a stronger force in this competitive market.

Samuel Awuni received the Best Social Entrepreneur Award at this year’s Humanitarian Awards Global for his contribution to social development through digital media training programmes that afforded young people the opportunity to gain professional experience in social media marketing and management for businesses and brands.