DAVID Beckham's new undercrackers range will be sold at H&M. The former Manchester United star announced plans to top up his bulging bank balance with his own bodywear range back in May.
And today he announced he has struck a deal with the value-for-money fashion store, who he says are the "perfect partner". He said: "Over the past year, I've been developing my bodywear range with my team and I'm extremely positive about what we have designed and produced.
"The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally.
"In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February."
David's long-term business partner Simon Fuller added the range - which will be available in 1,800 stores in 40 countries - is part of his "evolution" from sport's star to businessman. He said: "This partnership with H&M is an important step in the evolution of David's journey from sporting hero to entrepreneur and icon."
David has previously fronted fashion campaigns for Emporio Armani underwear and his own fragrance with wife Victoria.
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