Nollywood star Stephanie Okereke has signed an endorsement deal with Kaneka Corporation of Japan- makers of hair fibre Kanekalon, as brand ambassador in Nigeria, reports nigeriafilms.com.
The deal was speculated a couple of months ago, but it has now been confirmed after both parties spoke about it.
According to the hair fibre company, �The endorsement will see the award winning actress promoting the company�s product and participating in the marketing campaigns which include Kanekalon�s brand building campaign, Kanekalon �Salon Storm� Activation, Kanekalon �Night of a Thousand Braids� event and other brand promotional activities�.
The company also announced that Okereke would be the major face of Kanekalon in Nigeria and would pay customary visits to a select number of beauty salons where she would be educating consumers and hairstylists.
�In line with Kaneka Corporation�s corporate philosophy and strategic direction to promote the beauty of the African woman through the provision of high quality hair products, Kaneka desires to play a more prominent role in the economy by investing more in the Nigerian market,� Hideaki Nakamura, Marketing Manager of Kanekalon said about the endorsement deal.
�The African woman is legendary for her beauty and her strength, her style and grace; she is an epitome of beauty, and unmatched quality and a style icon.
All this I hope to promote as Kanekalon ambassador,� Stephanie Okereke reportedly commented on her new role.
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