<<Print>>

Sahel � Sahara Bank marked this year�s International Customer Service week under the theme �Making it easy for the customer�. The event, which was observed in all the 11 branches of the bank in Accra, Kumasi, Takoradi and Sunyani, was marked with a call on staff to refresh, recharge and reconnect with the customer. As part of activities marking the week, management of the Bank took time to interact with customers and also assisted with account opening and provided information on products and services. Customers were also given surprise gifts in appreciation for patronsing the services of the Bank. Speaking at the launch of the Customer Service Week, Mr. Mohammed Abushawasi, the Bank�s Deputy Managing Director, stressed that with the intense competition in the Banking Industry in Ghana, one sure way to stay on top of your competitors is to exceed the expectations of the customer. He said, �In the recent Ghana Banking Awards, the bank was Second Runner Up in both Short and Medium Term Loan Financing. As a Bank, we are poised to improve on this achievement, hence the need to reconnect to our customers.� He reiterated that, Sahel � Sahara Bank has come to stay and will continue to explore other ways to contribute to the growth of the economy of Ghana.� In a related development, Sahel � Sahara Bank has organised a customer service training workshop to update knowledge of its staff on best practices in the customer service industry. The workshop held at the Bank�s ultra � modern training centre in Accra, attracted participants from the bank�s Customer Service, Operations and Business Promotions Department. Mr. Abushawasi reiterated the importance of the customer to the continuous operations and growth of the bank. He emphasised that �customers are the lifeline to the bank, and as a result we deem it fit to continuously work towards the satisfaction of their needs and wants.� Participants at the workshop were taken through new trends in customer relationship management.