ADB Pledges Improved Services Next Year

The Agricultural Development Bank (ADB) has assured its customers of continuous improved services next year in its quest to make banking more exciting and relevant. The Managing Director of the bank, Stephen Kpordzih, gave the assurance in Accra when the bank hosted some of its customers to a treat dubbed “ADB Christmas Customer Cocktail”. The cocktail was also one of the activities by the bank to show appreciation to its customers for reposing their trust in the bank over the last 12 months of the year. Established in 1965, the bank is committed to building a strong customer-oriented bank run by knowledgeable and well-motivated staff, and which provides profitable financial intermediation and related services for a sustained and diversified agricultural and rural development. Mr Kpordzih also said bank had performed creditably during the year and fulfilled its promise of improving its service delivery in the year and that the effort has been acknowledged through several awards the bank won “The enhanced performance of ADB has been acknowledged in several awards including CIMG Bank of the Year, Africa Investor Agribusiness Investment Award, and an International Award for Business Excellence, which is a new Millennium Award for Banking Services,” he said. He said the bank opened 11 new branches as part of its expansion project; refurbished old branches; introduced a new range of products and new channels of transaction, and computerised its systems of banking, adding that these had helped to improve its uptime in credit delivery. Mr Kpordzih also indicated that the bank now had a VISA platform which was in operation but expected to be formally launched next year to make the bank’s services easily accessible to its customers. He assured customers of the bank’s efforts to enhance its service delivery in all areas of its operation in the coming year despite challenges the bank is currently facing. “What is left is to focus our attention more on how to give complete customer satisfaction by dealing with the teething challenges in our change process which includes ATM services, uninterrupted services and the end of month turnaround for credit delivery” , Mr Kpordzih said. He indicated that the ADB Customer Cocktail was a platform given to the bank’s customers to interact with the bank’s officials and staff to enable the bank obtain feedback to improve upon their services. “I urge all customers to open up and provide feedback while asking all questions that bother their minds as officials are ready to provide the needed responses. He also said the bank would continue to finance agricultural activities in Ghana until it reached its 40 per cent contribution target that it had set.