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Goodyear Builds on Leading Positioning With The Launch of Efficient Grip Compact and Performance   
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Goodyear has renewed its summer passenger tire offering with the introduction of the Efficient Grip Performance and Compact range.

The new Efficient Grip Performance, available in 39 sizes, delivers some of the highest performance and safety capabilities commercially available on the market today. The Compact, which is available in 26 sizes ranging from 13 to 15 inch, is specifically designed for smaller and city cars.

One of the key features of the new Efficient Grip Compact includes its strength in braking on wet roads, driven by multiple biting edges with extra large sipes. Sipes cut the water layer efficiently to reach dryer surface more quickly. Extra large sipes remain open longer in the contact area to cut the water layer more efficiently.

The new Efficient Grip Performance is packed with advanced technology as well. Amongst these is the company’s WearControl technology, which manages a balanced wear across the tire, delivering a more optimized road grip and rolling resistance through-out the tire’s life. Low rolling resistance, and thus lower fuel consumption is also driven by the tire’s compound formulation, which reduces heat in the lower side-wall, reducing resistance between tire and road.

An advanced CoolCushion Layer also ensures heat is managed and reduced across the tire’s surface area. An optimized shoulder-block arrangement and extra-thin shoulder grooves deliver additional noise reduction to the tire.

“When we develop a tire, we strive to deliver a product that’s not only right for the region it’s available in, but one that will continue to perform its best throughout its life”, comments Ersin Ozkan, Marketing Director, Goodyear Middle East and Africa. “Technologies like our CoolCushion Layer are designed with regional hot weather conditions in mind and ensure safety and security

As with previous Goodyear tires, thorough tests were run on the Efficient Grip Compact and Performance by independent German specialists TÜV SÜD Automotive evaluating the different safety margins of the tires.

The tests found that the tires not only performed above the specified speed index, but performed admirably under extreme hot weather conditions, making them ideal for the Middle East market.

"Our engineers also developed a new chafer compound formulation optimized for low rolling resistance that result in reduced fuel consumption. And with the Active Braking Technology, we succeeded in increasing the contact of the tire with the road under braking. Performance is very important, but our driver’s security is our DNA, and we will not compromise on this", added Ozkan.
Source: Peacefmonline.com/Ghana

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